About Me

I’m Ruan Goosen—a dreamer, a storyteller, and a designer from Cape Town whose passion for fashion has always been more than skin-deep. My creative journey isn’t measured in dates or degrees; it’s etched in every stitch, every silhouette, and every bold, creative decision that defines my work.

From a young age, I found solace in the art of design, captivated by how fabric could transform into a narrative. Growing up in a vibrant city, I absorbed my surroundings' colors, textures, and stories—each moment inspiring a deeper understanding of what it means to create something timeless. Fashion, for me, is not just about trends or fleeting moments; it’s about crafting pieces that speak to the soul and celebrate the individuality of every wearer.

Every garment holds a story. Whether it’s a meticulously tailored suit or an effortlessly elegant dress, my work is driven by the desire to blend sophistication with daring creativity. My creative process is intuitive and organic, rooted in the textures of South African landscapes and the enduring spirit of local craftsmanship.

I design for those who understand that true style is timeless and every detail matters—from the subtle play of light on a perfectly cut fabric to the unexpected twist in a familiar silhouette.

When you step into the world of By Ruan Goosen, you’re not just experiencing a collection of garments; you’re entering a dialogue between creativity and purpose. My designs are crafted for the modern soul—a spirit that values art, sustainability, and the beauty of imperfection. They celebrate life’s stories, a canvas where every color, shape, and texture sings its verse.